Nov 5, 2017

What Real Estate Agents Do Behind the Scenes

What Real Estate Agents Do Behind the Scenes

When you’re buying a home, you depend on your real estate agent. You’ll see them planning your open house, marketing your home and giving tours. But what you don’t see are some of the most important things. What real estate agents do behind the scenes is at the core of a successful sale. These are some of the things your real estate agent is busy doing, when you’re not looking:

What Real Estate Agents Do Behind the Scenes

 

  1. Market Research
    Your home’s price is based on the recommendation from your real estate agent. They perform some serious market research to make sure the asking price is comfortable and fair to both you and the buyers. They look at comparable properties in the area. Along with that, they want to know how long those homes took to close on the market. Your pricing is the first thing a buyer will generally look at, so your real estate agent’s work on the market value is critical.
  2. Buyer Information
    Potential buyers will request very specific information about the homes they are considering. Real estate agents will gather and compile this information and have it readily available, should the questions be asked. Things like the floor plan, average utility usage for a year, available gas, electricity and cable providers are all researched on your behalf by your agent. They will also gather lists and educated themselves on the best vendors to use for home warranty, home inspection, utilities and more.
  3. Talking to Buyers
    When you have an open house, that’s just one of the many steps in a long process. Before viewers come to your home, they have asked questions, emailed & called your agent, and had constant communication with them. They are even speaking to the buyer’s agents. Your real estate agent will also weed out buyers that don’t appear serious so they can focus on the potential sale. All of this work leads to tours and/or an open house for the serious sales.
  4. Closing & Paperwork
    Once you receive an offer from a qualified buyer, your agent will present it to you. Should you accept it, that’s when your real estate agent starts the real work. The closing process is lengthy and complicated, but most of these logistical issues are taken care of by your agent, so you don’t have to deal with them. They’ll handle the signing of contracts from the lender to the title company and attorneys. They file a status change to “sold,” and schedule a final walk-through with the buyers and their agent. And they will handle any paperwork issues the should arise, only contacting you when necessary.
  5. Networking
    Your real estate agent has a vast networking of professionals in the home industry. Mortgage specialists, contractors and even home stagers are all within their direct network. When a buyer or seller needs a recommendation for services from a professional, the real estate agent is a great place to start. They are constantly networking and developing professional relationships so that should the need arise, they can suggest one right away.
  6. Warranty & Repairs
    Real estate agents will meet with companies like Fixd Repair, so they can stay up to date on all of the new vendors in the area. This way, new home owners can be more informed, when they need repairs or services. Your Realtor will can also learn about home warranties and why Fixd is so different from any other home warranty company. If they haven’t met with a Fixd representative, they need to!
  7. Education
    Real estate agents are required to continue with training to ensure that they stay in the know and up to date with the real estate market. it’s an ongoing education that benefits them, the buyers and the sellers of homes. Their license offers you security in their competence and the education continues to ensure that they stay on top of changes in the market, marketing strategies and more.

 

When selling a home, your real estate agent is like an ace in your pocket. You won’t see the majority of the work that real estate agents do behind the scenes, but you’ll benefit from that work immensely. This saves you frustration, time and money. What you actually see your agent doing is only a fraction of the work they are putting into selling your home. Be sure to thank your real estate agent for their hard work!